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Simply put, branding is the act of creating a particular design or symbol for a business or organisation in order to advertise their products or services.
In the same way that branding cattle denotes ownership, the theory and practise behind the creation of a robust and coherent brand identity is to etch your business onto the brain of your customers so they remember exactly who you are and what you can do for them.
Research suggests that the average person has to see your brand seven times before they remember your company and even then, you’re competing with all the other similar businesses in your industry so it’s vitally important your brand and logo stands out.
Our branding consultancy allows us to spend time discussing how we can build your brand for maximum exposure.
If you have a logo or simply ideas we can work from them, if not, we can work from scratch and give your business an identity you can be proud of.
Branding is not simply having a corporate logo. It’s every aspect of your business that portrays your business to the public - from your website, brochures, email address all the way down to how you answer the phone.
A great example is:
You’re driving along the road and you see two vans next to each other. One van has the company name and an email address of firstname.lastname@example.org.
The other van has a visually stunning and creatively designed logo, the company name and what they do and their contact details, including the email email@example.com.
Which one would you choose, then ask yourself which one your own customers would choose.
For more information on your business’s brand, please contact us today.